Andrew’s Resume

Thank you for your interest in my resume.  Feel free to contact me at andrew at penchuk dot com or call me directly using Google Voice.

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EXPERIENCE

RegEd, Morrisville, NCSubsidiary of Fiserv, a Fortune 1000 company; Leading provider of online compliance solutions and e-learning for financial professionals

SVP, Implementation, Product Management and Quality Assurance, 2007 – 2008

  • Managed 3 separate departments with 19 total FTEs
  • Set overall product strategy for 9 client-facing products worth $18 million annual revenue
  • Supported marketing/sales functions by creating sophisticated pricing and ROI calculators, marketing materials, client success stories, webinar events, email marketing, RFP responses
  • Was responsible for approving all pricing requests from sales team
  • Oversaw 600+ annual client program implementations; post-implementation surveys show over 99% of clients “Satisfied” or better
  • Reduced overall implementation times nearly 30%
  • Lead person responsible for coordinating response/client communication during system outages
  • Overhauled QA function to use automated test tools, metric tracking and improve overall throughput
  • Increased test case coverage of functionality from 0% to 80% in 16 months
  • Senior Regional Vice President, 2006 – 2007

  • Responsible for business relationship with 120+ clients worth over $5.5 million annual revenue
  • Achieved over 98% contract renewal rate each of two years
  • Ensured high client satisfaction leading to improved contract renewals rate and increased recurring revenue
  • Worked directly with clients on annual program development and service issues
  • Saved multiple blue-chip accounts from cancellation through diligent issue management
  • Identified client upsell opportunities and increased organic sales growth
  • Prioritized client requests for new features, enhancements and program changes
  • Implemented internal wiki; created large repository of product information, corporate knowledge, documented processes; grew to almost 1,000 pages
  • Led team of 5 account managers
  • Director of Product Management, 2003 – 2006

  • Designed and managed applications supporting 500+ clients totaling over $16 million annual revenue
  • Developed new insurance license tracking product; implemented 14 clients in 18 months
  • Recommended product strategy, interacted with sales, development and marketing to define requirements for multiple web-based compliance products
  • Defined marketing requirements and managed product development process by translating user testing and customer needs into feature/function requirements
  • Served as project manager for client projects ranging in value from $50,000 to in excess of $300,000. Projects have included custom implementations, complete Learning Management System, specialized reports, workflow designs and web-based applications.
  • Oversaw multiple internal projects including creating tools to manage client data
  • Led team of 4 product managers
  • NetIQ, Morrisville, NCProvider of Systems & Security Management and Web Analytics solutions
    Product Marketing Manager, 2002 – 2003

  • Managed marketing launch of three Voice over IP (VoIP) software products
  • Improved e-mail marketing campaign response rates over 60% from previous efforts resulting in increased sales opportunities
  • Performed market analysis and developed marketing plans for strategic and tactical campaigns focusing on lead generation and increasing revenue
  • Wrote multiple customer case studies highlighting product usage and successful implementations
  • Produced materials and programs aimed at increasing revenue production from channel partners

  • Mirador Systems, Inc. (formerly neoButler, Inc.), Research Triangle Park, NC
    - Enterprise software company specializing in capturing concepts and intrinsic meaning from unstructured data
    Product Manager, 2000 – 2001

  • Led product development process for three separate web-based software product offerings from concept through alpha, beta stages to successful market release and customer distribution
  • Gathered market requirements, defined product strategy, specified product development priorities and wrote product requirement documents based on customer, competitor and market factors
  • Managed and defined product roadmap for multiple products and defined product target markets
  • Determined value propositions, developed product sales/demand forecasts and created product pricing models
  • Developed product positioning and produced marketing collateral and materials
  • Coordinated with development organization on project schedules, provided leadership of cross-functional product teams and resolution of development issues
  • Maintained extensive interaction with customers to define future product needs and to assist in implementation
  • Interpath Communications (Now USinternetworking, Inc.), Morrisville, NC -
    Application Service Provider
    Product Marketing Manager, 1999 – 2000

  • Developed, executed and managed product marketing plans for messaging product portfolio
  • Established positioning and product marketing tactics and strategies
  • Led creation of advertising, direct mail, sales support tools and collateral for marketing campaigns
  • Performed market and quantitative analyses resulting in executive management decisions
  • Developed advertising, direct mail, sales support tools and collateral for marketing campaigns
  • Acted as project manager for corporate website redesign
  • Researched geographic markets and made strategic recommendations for fiber optic builds
  • Stratapult Studios, Winston-Salem, NC – Online strategy and web development firm
    Intern, Summer 1998

  • Created and implemented online marketing strategies for corporate websites
  • Planned, critiqued and evaluated website design, layout and navigation strategies
  • Estimated project implementation efforts, costs and timing
  • Royal Caribbean Cruise Lines, Miami, FL – Leading line serving the volume cruise vacation market
    Youth Staff Team Leader, 1993 – 1997

  • Marketed, planned, organized and coordinated four separate activities programs, aboard five cruise ships, for children ages 3-17
  • Managed and supervised staff of six
  • Assisted in creation of “Adventure Ocean” brand identity for youth activities program
  • Created and published four separate programs on a daily basis
  • Performed written evaluations of employees resulting in salary increases
  • EDUCATION

    Wake Forest University, Babcock Graduate School of Management, Winston-Salem, NC
    Masters of Business Administration, May 1999

    Skidmore College, Saratoga Springs, NY
    Bachelor of Arts in Political Economy, May 1993

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