Archive for May, 2009

Major League Baseball’s Marketing Problem

Tuesday, May 26th, 2009

Today’s Wall St. Journal has a headline that reads: Baseball Mired in a Mysterious Ratings Slump.  The gist of the article is that ratings are down this year and that last year’s World Series had low ratings.  The article posits that other sports leagues playoffs and a public tired of steroid scandals might be to blame.  As a big baseball fan (and someone that tried many moons ago to get into the business of baseball), I’ve done a lot of thinking about what’s wrong with America’s Pastime.

The biggest thing I hear when talking to fans and non-fans alike is that the game is boring.  It’s hard to disagree because at times I can’t take it and change the channel.  What’s boring isn’t the game but the time it takes to watch a game.  My beloved Yankees know how to drag out 9 innings like no other team, especially when playing the hated Red Sox.  Take the series against Boston back in April.  Here are the lengths:

  • Friday night, 11 innings, 9 total runs, 4 hours 21 minutes
  • Saturday, 9 innings, 27 total runs, 4 hours 21 minutes
  • Sunday, 9 innings, 5 total runs, 3 hours 9 minutes

Two games are a little irregular.  One went extra innings, the other has a boatload of runs.  But, that’s going to happen and MLB has to figure out how to NOT make it happen.  Practically no one has the time or the patience to sit at home and watch over 4 hours of baseball.  It’s simply too much.

Compare that to football, basketball and hockey which all have the advantage of a fixed clock.  They know their games will last under 3 hours unless there’s overtime.  A 3-hour game is completely manageable AND those sports are much more action-packed.  There’s a lot more happening with up and down the court action in the NBA.  End to end runs up the ice are thrilling.  Football is violent and has action on every single play.  Part of baseball’s charm is that there is no clock.  But now that games have lengthened, that rather unique feature has become a hindrance in our world of channel surfing, ritalin and Twitter.

Here are my proposals for Major League Baseball.

  • Pitcher/batter clock - It would be impossible and against all tradition to put a clock on the field but guys have to get on the mound or in the box and be ready to play.  Viewers get bored when a pitch comes in and then the batter steps out.  The pitcher walks around the mound.  The batter adjusts his helmet or gloves or whatever.  The pitcher takes his sweet time getting back on the rubber.  Then around 22 seconds later, the next pitch is on the way.  There’s 19 or 20 seconds in there where NOTHING is happening.  I don’t think MLB understands that.  There is NOTHING, NOTHING, NOTHING happening that would compel someone with 300 channels to stick around.  This doesn’t just happen once in a while, but rather it happens 5 times when someone goes to a 3-2 count and puts the ball in play on the last pitch.  It happens every inning, 3 times, top and bottom.  Every second is a step closer to the channel changing and a fan being lost.

    MLB needs to set a guideline, say 10 seconds between pitches, and enforce that.  How?  My suggestion would be a post-game review of the time per at bat.  Calculate how long on average every at bat lasted.  What were the reasons?  Who was ready, who wasn’t?  What were the guilty parties doing?  Compile the statistics per batter and per pitcher.  That information needs to be shared with the teams and the players.  Then, set penalties for violating the rules.  You might find that David Ortiz averages 15 seconds between pitches per at bat.  Fine him and the Red Sox.  CC Sabathia takes too long getting on the mound?  Fine him and the Yankees.  There have to be consequences to change the behaviors.

  • Bring back the strike zone – The rule book definition of a strike and what is actually called differ.  Wikipedia says, “Historically, umpires often call pitches according to a contemporary understanding of the strike zone rather than the official rulebook definition.”.  That’s a problem.  A smaller strike zone means more pitches.  More pitches takes more time and that drags out games.  MLB has tried to address this but I haven’t seen anything definitive that tells me the problem is solved.  What I do see are pitches just above the belt not called strikes.  Umpires need to be rewarded for using the rulebook strike zone.  This simple change will do wonders for the length of games.
  • Intentional Walks – How often does an intentional walk go awry in the majors?  Once in a lifetime is my answer.  I don’t remember anyone ever having an issue with this.  If that’s the case (and even if it’s just 1 in 1,ooo that something goes wrong), just put the guy on first without throwing the pitches.  It’ll only cut a few seconds but they are boring seconds that have zero excitement.  When did you last stay glued to the tube to see whether or not a professional pitcher could intentionally throw 4 straight balls?

The end goal has to consistently get games under 2 1/2 hours.  That’s the magic number.  Go back and watch old games and you’ll see how fast they move along.  Your attention doesn’t wander because the next play is happening quickly.  MLB needs to do this to keep and attract new fans.  If they do this, the game will sell itself and the way they market the overall sport will be less important.

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Please donate

Thursday, May 21st, 2009
Katie

Katie

Many of you know about my cousin’s experience with HLHS and how Katie affected so many people’s lives.  Well, her mom and dad have put together an organization to honor Katie’s legacy.

Please visit Kisses From Katie and donate.  While there, read about all of the good things that they’re doing to help folks that find themselves in a similar situation.

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6 outs in 1 inning

Wednesday, May 20th, 2009

Hard to believe but Ben’s teeball team got 6 outs in one inning yesterday. They play 8 batters each half inning. A typical stanza may have one out but often there are none.  That means at least 2 or 3 runs per inning. It’s a huge victory to get 2 outs. Well, yesterday with Ben playing first base, his team got the first 4 outs in the inning. Ground balls to the pitcher, second base, Ben at first and then the pitcher again. Each time the ball was fielded cleanly and then a good throw to first (except for Ben’s non-assisted grounder). One batter got on and made his way around to score the lone run of the inning.  Two more outs came with another grounder to the pitcher and one to Ben.  On the last pitcher’s throw to first, Ben caught it on a short hop.  It was as if he was Mark Texiera scooping a throw out of the dirt.

Daddy was one proud papa.

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Was a smoking ban necessary in NC?

Monday, May 18th, 2009

Last week the NC legislature passed a smoking ban. WRAL explains:

North Carolina legislators on Wednesday put further distance between a past steeped in tobacco and a present focused on health care and research enterprises by approving a ban on smoking in restaurants and bars.

The state House voted 62-56 on Wednesday to approve changes adopted in the state Senate. Gov. Beverly Perdue said she would sign the bill into law in the country’s top tobacco-growing state.

Never in my life have I smoked. I’ve always been an athlete and frankly, have never had any interest in smoking.  Not having smokers in bars and restaurants is music to my ears.  Coming home reeking of smoke is never enjoyable and makes you feel disgusting.  One local hangout, in particular, Woody’s Sports Tavern, will be much more enjoyable.   You could go there when NO ONE is smoking and still come out smelling like an ashtray.

All that said, I disagree with the law.  I’ve heard all of the arguments one way or the other, but have come to my own opinion on the matter.  The law didn’t need to be passed as the marketplace was handling this on its own.  For example, back in January, there were two weekends in a row where I went out and about. The first time was to a local restaurant/bar for a drink on a Sunday afternoon.  We watched some football and had a few beers.  The establishment didn’t allow smoking.  The next weekend I went out on a Friday night and hit three places.  The first was for an event at the RBC Center, which doesn’t allow smoking.  Next, we hit a bar downtown that doesn’t allow smoking and finally, we hit a sports bar that doesn’t allow smoking.  This watering hole is aptly named Tobacco Road.

So, I visited 4 establishments that all could allow smoking and none of them did.  These locations acted on their own for various reasons but they did so in a free market.  They did not have to be coerced or forced into the ban and they didn’t need a law to make it happen.  Consumers will choose to visit or not visit a location because of smoking and companies will have to react to the whims of the market or they will perish.  The places I went will get return visits from me because of an enjoyable, smoke-free experience. They made a business decision that separated them from others.  Now the state comes in and artificially removes what I would have considered an advantage.

It’s amazing what the free market makes happen without any outside intervention.  Unfortunately, we (and 30 other states and dozens of other countries) have gone the nanny state route to enforce something that was happening on its own.  If you don’t like smoking for whatever reasons, don’t smoke.  If you don’t like secondhand smoke in a bar, don’t go to that bar.  It’s a simple, personal decision.

One last point.  It’s amazing that North Carolina voted the way it did.  Truly amazing.

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