Interesting marketing
Saturday, June 28th, 2008We get a monthly coupon magazine in the mail and a recent ad caught my eye. Now, please realize, I’m not in the market for the services this business offers, however, I found it very interesting. This is an ad for a cemetary:
I love how the company has positioned the message as “pre-need”. Also, the delicious fine print about how the “offer is not applicable on an At-Need basis”, is morbidly humorous. In the end, I guess a cemetary is a business like any other (well, not like ANY other, but it is a business) so why can’t they do promotions?
